Graphics is the art or skill of combining text and pictures in websites or advertisements. Branding promotes your organization to your customer or internal personnel.

Graphics

Graphic Design is a collaborative process between a client and a designer - in conjunction with producers of form (i.e., printers, programmers, sign makers, etc.) - to convey a specific message to a targeted audience. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), websites, publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

As well as organization and functionality within all graphics materials, it is critical that they be as aesthetically pleasing as possible. STS provides high-end graphic design to promote branding, identification of a product or program, and for many other use in an organization.

Branding

Branding is one of the most important aspects of any organization, large or small. An effective brand strategy gives your organization an edge in increasing identification of the organization itself or different components of the organization such as departments, business units or a particular campaign. But what exactly does "branding" mean? How does it affect organizations like yours?

Simply put, your brand promotes your organization to your customer or internal personnel. It tells them what they can expect from the organization regarding services. Your brand is derived from what your organization is, who your people are, and who what other people perceive your organization to be.

The foundation of an organization’s brand is their logo. An organization’s website and promotional materials--all of which should integrate their logo--communicate their organization’s brand.

Defining Your Organization's Brand

Defining your organization's brand is like a journey of discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

What is your organization’s mission?

What are the benefits and features of your products or services?

What do your customers and personnel already think of your organization?

What qualities do you want them to associate with your organization?

Our solutions and expertise in Graphics and Branding leverage defining your organization's brand and helps to develop a marketing and identity strategy that is comprehensive works. These processes can be a complex to undertake internally.

Our work: